The media industry is also moving through sustainability: “Green Production” stands for less CO2 emissions in film production, sharing and trains instead of cars and planes for the crew or family friendliness, diversity and fair working conditions on set – sustainability is increasingly being seen by the media industry understood as part of their corporate responsibility.

From procurement to production planning to technology and administrative operations, ecological, economic and social aspects provide impetus for sustainable production.

There are also opportunities for transformation in journalistic responsibility: for citizens, well-researched, valid information is the basis for opinion formation and social discourse. “Fake news” and the manipulative use of artificial intelligence fuel negative impact. Media companies have a duty to continually highlight the relevant topics of sustainability and to use knowledge to encourage users to take action.

The industry includes, for example, the operation of TV, radio, print, internet media, cinemas as well as the production of films, TV and audio or the publishing of books and magazines.