Not only in the world of products, but also in personal services, environmental awareness, climate friendliness and good working conditions are becoming decision criteria for customers and employees. Although “services” are difficult to standardize, funeral homes, hairdressing and beauty salons, spas and dry cleaners, for example, pay attention to sustainability in their services.

Whether in operations or in the selection of products used, the potential for innovation and transformation is becoming increasingly clear. Ultimately, the social impact, well-being and positive social impact on customers is crucial for sustainable personal services. Especially in the social sector, the overlap between classic services and wellness and prevention offerings creates new professional profiles and business models that advance sustainability in the industry.

Sustainable services are on the rise. They develop charisma and impact, shape the images of the players in the industry – and provide additional benefits in addition to the specific service to customers. The greater the contribution of services to climate protection, individual well-being and the common good, the more the social value and success of the industry as a whole increase.

The industry includes, for example, hairdressing and cosmetic salons, funeral homes, saunas, solariums, baths and laundries.