Sport has a unique place in our society. It shows the power of community, promotes the development of personalities, creates role models and thus has a maximum of positive social impact. At the same time, sport is a mirror of society in all other sustainability challenges. He has a responsibility to reduce his consumption of fossil energy and to preserve nature.

Entrepreneurially organized clubs, sports facilities, fitness centers and companies in the sports business can promote transformation by working more ecologically, socially and economically sustainably. Sports companies are developing measures to conduct sporting events and reporting on them in a more environmentally friendly manner, to make mobility around sporting events smarter and to operate sports facilities in a more energy- and resource-efficient manner with a view to climate protection.

However, the greater leverage lies in using the reach and appeal of top-class sport in particular to reach millions of active participants, spectators and fans and to inspire them with practical measures for sustainability. Hardly any other industry can reach so many young people in particular and prepare them for a healthy life through sport and integrate them into society. Innovative measures and campaigns are required – from the gym, in which the active members produce the electricity that the studio uses, to campaigns that activate millions of fans for climate protection.

The industry includes, for example, sports companies, sports clubs, operation of sports facilities, fitness centers.