Weekly changing collections in large quantities and lower quality: the trend fireworks of “fast fashion” are being counteracted by more and more sustainable concepts that focus on deceleration and longevity and are also reflected at the PoS. .

Retailers and boutiques rely on circular products, bio-based, natural or recycled materials, higher quality and eco-fair production. The buyers of large houses promote fashion brands and designers that act ethically and sustainably and prove this with credible certificates. In this way, they sharpen their sustainability profile in the eyes of their customers. The return of used clothing and the second-hand market are growing and gaining in importance in both stationary and online retail.

Our wardrobes and shoe cupboards are full. There is great sustainability potential in the industry in renting or sharing unused clothing. Rental circuit models for work and work clothing, including washing cycles, conserve resources. Rental models can also bring about a change from fast to slow fashion in the private sector: They provide incentives for retailers to invest in longer-lasting textiles that can be rented out for as long as possible and kept in circulation. Whether stationary or online – retailers take up sustainability impulses (including from their customers), inspire fair, resource-saving fashion trends and circular textile cycles.

The industry includes, for example, the retail trade in clothing, accessories, shoes and leather goods as well as luggage. Functional clothing and sports retail are assigned to the “sports goods retail” sector.