They do not release any microplastics into the environment, are free of environmentally harmful ingredients, are not tested on animals and are manufactured under fair working conditions – including along the supply chain in other parts of the world. The pioneers of the cosmetics industry are driving the transformation of the beauty market with a variety of approaches.

The companies develop natural, environmentally friendly recipes, pay attention to the promotion of local biodiversity and fair remuneration when growing and purchasing raw materials, improve the ecological balance of soaps and shampoos – and solve packaging problems with new dosage forms as bars or solids. In addition to the health compatibility of their products, consumers are increasingly focusing on sustainability and climate protection concerns.

At every stage of manufacturing it is increasingly about moving from “Do Less Harm” to “Do more Good” and achieving positive impact over the life cycle. Campaigns that question the usual role models of beauty and support diversity and body positivity achieve a social impact in the usage phase.

The industry includes, for example, the production of personal care products and fragrances.